Deceptive Marketing

There is a great post on 37 Signals about 'Little Green Lies'. I've looked at the exact same label ('98% naturally derived ingredients') and thought the same thing.

What does that even mean? EVERYTHING is 'derived' from something natural at some level. The sad part is that marketing like this works.

1 comment:

  1. not relevant to the blog post at all, but i just wanted to thank you for the itunes playlist exporting widget...was just about to sit down and code my own, decided to search it instead. thanks a lot, saved me a lot of time! cheers to open source coding :)